1. Set up a professional profile
First you need to decide if you’re going to adapt your personal twitter account for job seeking or set up a separate account. Personally, I think this depends on how much you use twitter – even spelling mistakes and swearing can put a recruiter off, so if you’re an avid twitterer and enjoy drunken/outrageous/contentious tweeting then setting up a separate account is your safest bet. However if you only use twitter occasionally to follow things you’re interested in and tweet a few links to friends and family then perhaps just adapt the account you already have.
A lot of recruiters will try and find you on twitter, so if you have a separate account because it’s nsfw make sure it’s anonymous!
We’ve set up a demo profile for the imaginary Rebecca Jones who’s a marketing grad looking for a position in London – https://twitter.com/jobseekerdemo
It’s a simple process, all you need is:
- A photo of yourself looking respectable
- A professional name and bio stating your degree as well as what you’re looking for.
- A link to your online CV. If you don’t have one you need one! LinkedIn is probably the best place to start – last week Inside Careers wrote a guest blog for us on that very topic, read it here.
If you’re looking for a job in marketing, design, PR, or other creative industries, then you can use the header and background to show off (don’t go OTT – it needs to be readable and look professional) but for other industries you’ll be fine with the standard twitter themes.
2. Follow the right people
There are three groups of people you should be following:
People and organisations that tweet advice and jobs
‘Rebecca Jones’ is following a few of our favorite accounts for graduate jobs and advice, most of these accounts tweet useful links to job seeking advice, as well as great opportunities, we also have a list: Who to follow. It’s well worth following you’re university careers service as well.
Organisations you’re interested in working for
Stay up to date on the companies that you’re interested in working for and go through their tweets to help you with your research.
People and organisations that can offer insight into your desired industry
Who are the movers and shakers in the industry you want to get into? Following these accounts is an easy way to stay in the know and boost your commercial awareness.
3. Put it to work
Now your profile’s set up and you’re following the right people you can start putting your account to work, here are a few ideas to get you started:
There’s no point in following the right people if you’re never on there, and never tweeting won’t tell an employer anything good about you. So browse through your feed regularly and tweet about things that interest you, try and build a picture of yourself that you’d like recruiters to see.
Use and search hash tags to get your tweets noticed and find opportunities. Recruiters will search hash tags such as – #hireme #CV, try a tweet like: ‘Just updated my online CV [link to your online cv] #CV’
Get noticed by your desired employer.
We recently spoke to an employer whose latest graduate recruit secured her position with the firm through a clever tweet. The hiring manager was stuck between a few candidates for the last available place on their graduate scheme, he took a break and stumbled across a tweet from one of the candidates (that the firm’s twitter account had retweeted) saying what a great time she’d had and what a nice place it would be to work. That was enough for the hiring manager and she got the last place.
You could try something similar before or after an important interview or application, make sure you ‘@’ the right twitter account so it will show up in their connect tab.
Be particularly careful with your spelling and grammar on these tweets!
Find specific people.
If you have an interview coming up and know the name of your interviewer try and find them on twitter, you don’t have to follow them but reading their tweets will give you a feel for their personality and help you anticipate the tone of the interview.
Be on the look out for relevant twitter chats where you can ask specific advice and questions. They’re also a great way to network.
If you have any questions, want us to RT and promote your online CV, or just fancy saying hello – tweet us @GraduateRescue