Guest Post : How to Boost Your Social Media Profile

Graduates today face an ever-changing employment environment, one that evolves based on prevailing technology and hiring capabilities. As a result the most successful job-seekers are often those able to utilize all of the tools available to them. And since landing a job is a lot like selling yourself, social media channels provide some of the best ways to promote your interests in the current hiring market.twitter

In the past, employers were limited in their perception of job candidates; they only had so much information to work with when evaluating applicants. Today, communication and information technology allows employers to review job candidates in ways that wouldn’t have been possible just a few years ago. First-hand social media sharing, for example, furnishes valuable insight for employers, allowing them to get an insider’s view of a job applicant’s’ life before they even extend a job offer.


Personal Brand-Building

More than ever before selling yourself to potential employers is about building a personal brand they can identify with. And while your experience and qualifications go a long way, resting on your laurels could be an egregious error in today’s competitive job market.

Facebook, Twitter, LinkedIn and other social media channels present brand-building opportunities that help get your personal profile into the hands of potential employers. It is important to note however, that ill-conceived participation in social media can actually have a negative impact on your job prospects. Managing your social media profile to its maximum benefit relies on common sense approaches to individual branding.

Maintain Limits

Social media sharing takes many forms; from video production to distributing personal photos among friends and family and while certain content is appropriate for mates, sharing too much can leave you at a professional disadvantage. To convey the best possible image of yourself, establish reasonable limits on the types of things you share online. Above all else, don’t hurt your cause by posting unflattering pictures of yourself and friends, or by sharing animated discussion about personal matters. Like it or not, your social media profile is your most visible face, so information contained there is just a click away for potential employers.


l30578-linkedin-logo-42273Participate Regularly

In addition to the things you share online, your absence also sends messages to employers. To reflect a positive social media image, participate selectively, but with regular contributions. Start by cleaning-up inactive accounts and other lingering profiles that are outdated – including photos. The headshot included with social media profiles is a first visual impression for potential employers, outdated images do little to promote your cause. Replace casual shots with professional-looking images that show how you look today, rather than promoting images of yourself from your mullet days. Once your profiles are updated contribute Tweets or Facebook postings often enough to show employers that you are active, but not obsessed with social media.


Become an Expert

Social media provides opportunities for you to establish expertise and authority within your field. While it may not provide an actual resume entry, social media participation gives potential employers an idea of where your passions lie. The connections you make interacting online can actually lead to employment, but even if this doesn’t happen, social networking can at the very least give your ‘brand’ a major boost.

More than ever before, job-seekers rely on networking, brand-building and establishing industry connections online. As a result, social media has evolved into an essential tool for promoting your employment objectives. Putting your best foot forward relies on regular participation, disciplined sharing and maintaining a consistent, up-to-date online presence. To further fortify the benefits you reap from social media, use channels like LinkedIn, Twitter and others to establish yourself as an expert in your field; giving potential employers as many reasons as possible for bringing you on-board.


Author Bio:

This is a guest post by Sarah Brooks from best people search. Sarah is a Houston based freelance writer and blogger. Questions and comments can be sent to brooks.sarah23 @

Applying to graduate programmes: hints and tips from a current grad

Centrica_GraduatesIt’s been over a year since I joined the Marketing graduate programme at Centrica and I’m still surprised by how fast time has flown by. It’s amazing how much you can learn in the short span of a year! I’m currently in my second rotation where I’m working within Brand on an educational programme for children run by British Gas. It’s an extremely exciting role with varied projects and responsibilities – all offering the opportunity to strengthen my marketing skill set and broaden my network.  Continue reading

Decoding dress codes

Author: Tanya Philips, careers adviser.

We all know that dressing formally job interviews makes that all important good first impression, but once you land yourself a job, what should you wear day to day for work? Is there a dress code for your work environment? Dressing for business may seem daunting, especially if you’ve only ever had a job with a uniform. On one hand you don’t want to underdress and be the only person in the office in casual clothes on the first day, but nor do you want to overdress and look smarter than your manager! Dress code for office wear really comes down to the categories below, and once you know what is appropriate for each category, dressing correctly for work is simple.

Some companies conveniently provide guidelines for work wear, but what does “business casual” actually mean? Read below to decode the dress codes.  Continue reading

The Great British Skills Gap

Mind the Gap-01Guest Author: James McCaffrey

With so many debates focusing on education and employment, the last thing you would expect to hear a piece of research affirming is the idea of there being too many jobs and not enough vacancies. But this is precisely what the Mind The Gap research from Total Jobs has found. The research suggests that by the year 2017, the number of jobs in the UK will have increased by 22%: but employers fear that they will not be able to fill vacancies then, when over 60% of employers are struggling to fill vacancies at present.

Continue reading

Networking and why it’s important

Network conceptSome top networking tip from our new graduate blogger Rohini Makwana

The value of networking cannot be underestimated as these days a lot of employment often comes down to who you know and not what you know. Therefore Networking can mean the difference between you getting that job or being recommended and not. Networking can be anything from giving somebody a business card to chatting to them on the phone or in person and it can be done anywhere.

Continue reading

Is it really the be all and end all if you don’t secure a 2.1?

Written by: Molly Smith, Marketing & Recruitment Assistant, FDM Group.

Graduation season is upon us, a rite of passage for every student transitioning into the world of employment. It is a time of joy and celebration amongst recent graduates where the long-standing tradition of tossing a cap into the air helps students to wave goodbye to years of education. A day to celebrate your achievements from university life, but what happens if that 2.1 or first class degree you were banking on, actually turns out to be a 2.2 or a third?

Continue reading